Checkout feedback — Experiment
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Phased rollout
2
Variants
686
Total responses
B +7pp
Leading
Test your forms.
Ship the one
that works.
Run A/B/N experiments on any feedback form — different
questions, different flows, any traffic split you choose.
How it works
Run rigorous experiments. Ship with confidence.
Experiments gives you the controls to test meaningfully — not just flip a coin. From variant design to phased rollout to winner selection, every step is in your hands.
Form variants
Different forms for different groups.
Create multiple versions of the same form — vary the questions, the wording, the flow length, or the entire structure. Each variant is a completely independent form configuration.
Test short vs long forms to find the right balance between depth and completion.
Compare different question wording to see what gets more honest responses.
Test entirely different form flows — NPS vs CSAT vs open-ended.
Form variants
3 variants5-question CSAT
5Q3-question CSAT
3QSingle NPS
1QTraffic split
Any split. Any number of variants.
Decide exactly how much of your traffic each variant receives — from a conservative 10/90 to an equal three-way split. No fixed options, no rounding. You set the numbers.
Fully configurable weights — 50/50, 70/20/10, or any other distribution.
Add a control group (no form shown) as one of your allocation buckets.
Use segments to exclude specific user groups from the experiment entirely.
Traffic allocation
Variant A
Variant B
Variant C
Control (no form)
Any split across any number of variants — down to 1% granularity.
Winning metric
You define what winning looks like.
Set the goal that matters for your specific experiment — response rate, completion rate, average score on a specific question, or your own custom metric. Results are always visible side by side.
Choose from completion rate, response rate, average score, or custom.
View variant results side by side at any point during the experiment.
You decide when to call a winner — no auto-selection, no black box.
Experiment goal
Completion rate
Response rate
Average score
Custom metric
Current results — completion rate
Phased rollout
Start small. Expand when you're confident.
Launch a winning variant to 10% of your audience first, monitor the results, then ramp up at your own pace. No pressure to go 100% until you're ready.
Define rollout stages: 10%, 25%, 50%, 100% — or any stages you choose.
Advance to the next stage manually — no auto-scheduling required.
Real user data at each stage before full exposure.
Phased rollout — Variant B
10%
Done~840 users
No issues detected
25%
Done~2,100 users
Completion up +4pp
50%
Active~4,200 users
Running now
100%
PendingAll users
Pending
Advance to next stage anytime — no schedule required.
Control group
Measure lift against the baseline.
Assign a slice of your audience to a control group — they see no form at all. This lets you understand the true impact of your feedback collection, not just which variant is relatively better.
Control group users receive no form — zero interference with natural behaviour.
Compare variant metrics against a true no-form baseline.
Use segments to create permanent holdout groups across all experiments.
Experiment allocation
Variant A
5-question CSAT
Variant B
3-question CSAT
Control
No form shown
Why use a control group?
A control group never sees a form. Compare variant metrics against natural behaviour — no form shown — to understand the true lift your feedback collection creates.
Full capabilities
Every control you need to run experiments confidently.
Experiments is built for teams who want data to drive form decisions — not gut feel. Full control over who sees what, how much traffic each variant gets, and what counts as winning.
A/B/N testing
Test any number of form variants simultaneously — different questions, flows, or lengths.
Granular traffic split
Allocate traffic to any weight across variants — down to 1% granularity.
Admin-defined goal
Set your winning metric: completion rate, response rate, average score, or custom.
Phased rollout
Start at 10% and expand manually — test safely before full exposure.
Control group
Assign a percentage of users to see no form — measure the true baseline.
Segment-based holdout
Use segments to permanently exclude certain user groups from all experiments.
Per-form experiments
Each feedback form has its own independent experiment configuration.
Side-by-side comparison
Compare variant performance on your chosen metric — you decide when to pick a winner.
Instant activation
Experiments activate immediately on save — no deployment or code change needed.
Start experimenting
Stop guessing which form works best.
Run A/B/N experiments with any traffic split, any goal metric, and phased rollout — all without touching your code.