Beta testing feedback
Target selected users only
Segmentation Engine
Segmentation Engine gets feedback to the right people.
Segments help you target exactly who should see your feedback based on traits, behavior, or hand-picked lists.
Define your audience once, and reuse it across forms
Control who sees your feedback, and when they see it
Use dynamic groups that update automatically
Or create curated lists for specific campaigns
Data-driven segmentUpdates automatically
Traits + events
AND / OR rules
Reusable audiences
User traits & events
Build audiences from real data.
Create segments using actual user data and behavior to keep your targeting accurate and relevant. Control who sees your feedback, when, and how often, to collect more relevant responses with less noise.
- Filter users by traits like device, browser, SDK version, or login activity.
- Target based on engagement patterns or past feedback.
- Combine multiple conditions to define specific, meaningful cohorts.
- Keep segments updated automatically as user data evolves.
User traits
plan
Text
finiteenterprise
last_seen_at
Datetime
2026-03-14
feedback_response_count
Numeric
1
country
Text
finiteUS
Traits update in real time as events arrive via SDK or API.
Segment types
Dynamic or manual. You choose.
Pick the approach that fits your use case—automatic segments that stay up to date, or manual lists for precise control.
Data-driven segments
- Update automatically as user data changes
- Ideal for behavior and trait-based targeting
- Stay accurate without ongoing effort
Data-driven
Liveplan = enterprise AND events> 3
Re-synced as traits update
Where segments shine
Built for real use cases.
Use Segments to run smarter campaigns across your product.
Power users & loyal customers
Engage your most active audience
Device-specific rollouts
Reach users on iOS, Android, or specific browsers
Custom campaigns
Upload your own CSV audience lists
Feedback history as a filter
Ask people at the right cadence.
The engine has full visibility into each user's feedback history — how many forms they've seen, when they last responded, and which campaigns they've already been exposed to. Use this to prevent survey fatigue and keep response quality high.
- Filter by response count, last view date, and last submission date.
- Exclude users who already responded to a similar form.
- Global throttling sets a hard floor on survey frequency across all forms.
Feedback-aware targeting
feedback_response_count
is less than 2
last_feedback_view
more than 14 days ago
last_feedback_submission
is not set
Result
Show NPS form only to users who haven't responded in 14+ days and haven't yet seen this campaign.
CDP integration · Coming soon
Your CDP does the heavy lifting. encatch adds the feedback layer.
Let Segment, Mixpanel, Rudderstack, or Salesforce CDP handle first-party data collection — then send segment membership webhooks to encatch. We apply a second layer of filtering using feedback history, so the right form reaches the right person without your customer data ever crossing systems. Enterprise teams can receive membership webhooks when a user enters or exits a segment, applying a second layer of feedback-aware filtering without importing raw customer data.
- First-level segmentation stays inside your existing CDP.
- Webhooks carry only segment membership — no raw user data.
- encatch further filters by feedback history and response behaviour.
- Customer data remains where it belongs; encatch closes the loop.
Segment
Mixpanel
Rudderstack
Salesforce CDP
Amplitude
PostHog
Incoming webhook payload
{
"event": "segment_entered",
"segment": "enterprise-q1-churners",
"userId": "u_2841"
}No traits, no PII — just segment membership.
Form workflow & orchestration
Works seamlessly with your flow.
Segments plug directly into your form setup.
- Select segments while creating your form
- Combine with triggers, delays, and targeting rules
- Run experiments across different audience groups
Form setup
Q2 product feedback
Audience segment
Power users — enterprise
TriggersDelaysTargetingExperiments
Segments, timing, and audience rules ship in the same flow—no separate wiring.
Full capabilities
Every dimension of your audience. One engine.
The segmentation engine is the intelligence layer beneath every encatch feedback experience — controlling who sees what, when, and why.
User traits
Filter by any trait — plan, role, country, signup date, custom attributes, and more.
Event-based targeting
Qualify users when they complete purchases, finish onboarding, or hit any tracked milestone.
Feedback history
Use system traits like response count and last seen to prevent form fatigue.
Multi-condition logic
Combine traits, events, and feedback history with AND / OR rules for precise audiences.
Coming soon
CDP integration
Receive segment webhooks from Segment, Mixpanel, Rudderstack, Salesforce CDP — and more.
Privacy-preserving
Your customer data never leaves its source. encatch only processes segment membership signals.
Device & location
Layer on device type, country, and user language for contextually precise targeting.
Fatigue protection
Global and per-form throttling prevents the same user from being surveyed too often.
Inclusion & exclusion
Target specific segments while explicitly excluding others — full audience control.
Product journey
Keep following the signal.
A little more detail
Segmentation Engine, answered
Common questions about qualifying audiences and targeting the right form to the right user.
What is the Segmentation Engine?
A near real-time audience-qualification engine that uses user traits, live events, device context, and feedback history to decide who sees which form.
What types of segments can I create?
Both dynamic, rule-based segments that update automatically, and manual segments.
Does qualification happen automatically?
Yes — the moment a user meets segment criteria, the right form appears automatically without manual triggering.
Your next step
Stop guessing who to ask. Let the engine decide.
Define your audience once. The segmentation engine keeps it live, re-qualifies users in real time, and triggers the right form at exactly the right moment — automatically.