Products › Segmentation Engine

Get feedback from the right people.

Segments help you target exactly who should see your feedback based on traits, behavior, or hand-picked lists.

Define your audience once, and reuse it across forms

Control who sees your feedback, and when they see it

Use dynamic groups that update automatically

Or create curated lists for specific campaigns

Create your first segment View Docs

Segment builder

Near real-time

Match ALL conditions

planequalsenterprise

last_seen_atwithin7 days

feedback_response_count<2

1,204 users qualify · updated 2s ago

Live events

u_2841·checkout_completed12ms

u_0944·plan_upgraded38ms

u_1192·feature_used91ms

Form triggered instantly

User qualified → shown in <100ms

Live

Active segments

8,301

Qualified today

41%

Response rate

How it works

Feedback that actually fits your audience

Not every user should see every form. Segments let you control who sees your feedback, when, and how often. So you collect more relevant responses with less noise.

User traits & events

Build audiences from real data.

Create segments using actual user data and behavior to keep your targeting accurate and relevant.

Filter users by traits like device, browser, SDK version, or login activity.

Target based on engagement patterns or past feedback.

Combine multiple conditions to define specific, meaningful cohorts.

Keep segments updated automatically as user data evolves.

User traits

plan

Text

finiteenterprise

last_seen_at

Datetime

2026-03-14

feedback_response_count

Numeric

country

Text

finiteUS

Traits update in real time as events arrive via SDK or API.

Segment types

Dynamic or Manual — You Choose

Pick the approach that fits your use case—automatic segments that stay up to date, or manual lists for precise control.

Data-driven segments

Update automatically as user data changes
Ideal for behavior and trait-based targeting
Stay accurate without ongoing effort

Manual segments

Add users via email or ID
Great for beta users, VIPs, or one-off campaigns
Full control over who’s included

Data-driven

Live

plan = enterprise AND events > 3

Re-synced as traits update

Manual

Curated

beta@acme.co

vip_user_8821

partner@…

Same segment engine — pick automatic rules or a fixed member list.

Where segments shine

Built for Real Use Cases

Use Segments to run smarter campaigns across your product.

Beta testing feedback
Target selected users only
Power users & loyal customers
Engage your most active audience
Device-specific rollouts
Reach users on iOS, Android, or specific browsers
Custom campaigns
Upload your own audience lists

Active campaign

Q2 product feedback

Segment targeting

Live

Beta cohortPower usersiOSAndroid+ uploaded list

Qualified audience12,408

Surfaces

iOS

Android

Desktop

Web

Audience mix

Beta, VIPs, devices, and CSV lists — one engine decides who qualifies for each form.

Smarter campaigns without messaging everyone at once.

Feedback history as a filter

Ask people at the right cadence.

The engine has full visibility into each user's feedback history — how many forms they've seen, when they last responded, and which campaigns they've already been exposed to. Use this to prevent survey fatigue and keep response quality high.

Filter by response count, last view date, and last submission date.

Exclude users who already responded to a similar form.

Global throttling sets a hard floor on survey frequency across all forms.

Feedback-aware targeting

feedback_response_count

is less than 2

last_feedback_view

more than 14 days ago

last_feedback_submission

is not set

Result

Show NPS form only to users who haven't responded in 14+ days and haven't yet seen this campaign.

CDP integration

Coming soon

First-party data stays where it belongs.

Enterprise teams often have rich segmentation already in place inside a Customer Data Platform. The encatch segmentation engine can receive segment membership webhooks from Segment, Mixpanel, Rudderstack, Salesforce CDP, and others — applying a second layer of feedback-aware filtering without ever importing raw customer data.

Receive webhooks from any CDP when a user enters or exits a segment.

encatch re-filters by feedback history on top of the CDP segment.

No raw PII crosses systems — only segment membership signals flow in.

CDP integration

Segment

Mixpanel

Rudderstack

Salesforce CDP

Webhook eventencatch filterQualify

Raw customer data stays in your CDP. encatch only receives segment membership events.

CDP INTEGRATION

Coming soon

Your CDP does the heavy lifting. encatch adds the feedback layer.

Let Segment, Mixpanel, Rudderstack, or Salesforce CDP handle first-party data collection — then send segment membership webhooks to encatch. We apply a second layer of filtering using feedback history, so the right form reaches the right person without your customer data ever crossing systems.

First-level segmentation stays inside your existing CDP.

Webhooks carry only segment membership — no raw user data.

encatch further filters by feedback history and response behaviour.

Customer data remains where it belongs; encatch closes the loop.

Segment

Mixpanel

Rudderstack

Salesforce CDP

Amplitude

PostHog

Incoming webhook payload

{
  "event": "segment_entered",
  "segment": "enterprise-q1-churners",
  "userId": "u_2841"
}

No traits, no PII — just segment membership.

Form workflow & orchestration

Works Seamlessly with Your Flow

Segments plug directly into your form setup.

Select segments while creating your form

Combine with triggers, delays, and targeting rules

Run experiments across different audience groups

Form setup

Q2 product feedback

Audience segment

Power users — enterprise

TriggersDelaysTargetingExperiments

Segments, timing, and audience rules ship in the same flow—no separate wiring.

Full capabilities

Every dimension of your audience. One engine.

The segmentation engine is the intelligence layer beneath every encatch feedback experience — controlling who sees what, when, and why.

User traits

Filter by any trait — plan, role, country, signup date, custom attributes, and more.

Event-based targeting

Qualify users when they complete purchases, finish onboarding, or hit any tracked milestone.

Feedback history

Use system traits like response count and last seen to prevent form fatigue.

Multi-condition logic

Combine traits, events, and feedback history with AND / OR rules for precise audiences.

CDP integration

Receive segment webhooks from Segment, Mixpanel, Rudderstack, Salesforce CDP — and more.

Privacy-preserving

Your customer data never leaves its source. encatch only processes segment membership signals.

Device & location

Layer on device type, country, and user language for contextually precise targeting.

Fatigue protection

Global and per-form throttling prevents the same user from being surveyed too often.

Inclusion & exclusion

Target specific segments while explicitly excluding others — full audience control.

Get started today

Stop guessing who to ask. Let the engine decide.

Define your audience once. The segmentation engine keeps it live, re-qualifies users in real time, and triggers the right form at exactly the right moment — automatically.

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