In-App Feedback Overview

In-App Feedback controls who sees the form when they're using your app or website. You can target visitors (anonymous users) and logged-in users separately, then refine with language, country, device type, and past interaction.

What is In-App Feedback?

In-App Feedback is one of two distribution methods in the Targeting tab. Unlike External Distribution (shareable links), In-App Feedback displays forms directly inside your application or website. Users encounter the form as they browse—whether they're anonymous visitors or logged-in users—and you control exactly who sees it.

Core targeting options

Advanced targeting criteria

These options apply to both Visitors and Logged-in Users and let you narrow down the audience further:

• Past Interaction — Exclude users who already saw or responded to specific feedback forms
• User Language — Target by browser or device language
• Country — Target by geographic location
• Device Type — Target by device (desktop, mobile, tablet, native apps)

Quick workflow

1. Open your feedback form and go to the Targeting tab.
2. Enable In-App Feedback and configure Visitors and/or Logged-in Users.
3. For Logged-in Users, choose All or Selected (and pick segments if Selected).
4. Optionally refine with Past Interaction, User Language, Country, and Device Type.
5. Fix any validation messages by completing required selections.
6. Save your changes.

Tips for better targeting

• Start broad, then narrow — Begin with All for Visitors or Logged-in Users, then add filters (language, country, device) if you need more precision.
• Use Past Interaction to reduce fatigue — Exclude users who already responded to similar forms so you don't ask the same people repeatedly.
• Combine criteria — You can use multiple filters together (e.g., English-speaking users in the US on mobile) for highly specific campaigns.
• Check validation messages — Red warning icons and messages indicate incomplete settings. Complete the required selections to clear them.